The Spiral: quality software in a world of AI slop
Web apps, internal tools,
AI automation.
Software studio
in Tirana, Albania.
Quality software in a world of AI slop. We build web apps, internal tools and automation where AI handles the production and a person makes every call that matters. Explore our services.
Tirana, Albania.
Working across Europe,
and all around the world.
Sites and systems built and running for clients in Albania, the United Kingdom and France.
No middle layer. You speak to the people writing the code.
See the work ↗-
Websites
- Copywriting
- Core Web Vitals
- SEO and structured data
- Content you can edit
-
SaaS products
- Roles and permissions
- Billing and subscriptions
- Admin panel
- Error tracking
-
Web applications
- Portals and dashboards
- Booking systems
- Data modelling
- Roles and access
-
Internal software
- Process mapping
- Spreadsheet replacement
- Audit trails
- Handover documentation
-
Business automation
- Workflow mapping
- Review queues
- Failure alerts
- Before and after numbers
-
Second brain systems
- One source of truth
- Read by people and models
- Ownership and review
- Connected to your tools
-
Agent building
- Live system integrations
- A defined scope
- Human approval steps
- Escalation and logging
-
Consulting
- Audits
- Written recommendations
- Rebuild or refactor
- Stack decisions
Goldenback
Ardjani Konstruksion
Tellamo
Guidoo
ES Construction
Farmaci Dua
KOP44
Pelikani Kacurrel
Shkodra Shore
Gjoka Gardens
Safe Waterproofing Systems
Putting AI into
the work itself.
Not every engagement is a website. We have taken companies through getting AI into their own operation, in three steps.
- Consulting, to learn how the work actually runs.
- Finding what to automate, and what stays with a person.
- Implementing it in the live system, with the people who use it.
One of those engagements also included a second brain: a single knowledge base their team and their models could both query.
GoldenbackArdjani KonstruksionKOP44Safe Waterproofing SystemsES ConstructionFarmaci DuaGuidooShkodra ShorePelikani KacurrelGjoka Gardens
Nine sites and systems,
built and running.Albania, the UK and France
HospitalityConstructionRetailTravel
A reply within one
business day.From the people
who would build itBuilt in Tirana.
Shipped across Europe.You own the code,
the domain and
the accounts.Everything moves to you at handover
A 24/7 assistant,
wired into your
live system.It escalates the moment
it shouldn't be guessing
Our approach.
Why it matters.
Generating something that looks finished has never been easier. That's exactly the problem.
Yours alone.
Designed for your business and used nowhere else, not a past project reskinned with your logo.
Built to hold.
Reliability is designed in, not discovered by your customers under real traffic.
Finished properly.
Every screen and every state held to the same standard, with no rough edges left for you.
Handed over clean.
Clean architecture and documentation someone else can actually use, not a black box only the original developer understands.
No middle layer.
You speak to the people writing the code, not an account manager.
After launch.
Launch is the start.
Unmaintained software rots quietly. We build the upkeep in from day one.
Talk about support ↗Answered at 3am.
A 24/7 assistant connected to your live system, so it acts on the problem instead of describing it, and escalates to us the moment it shouldn't be guessing.
Monitoring and uptime.
Errors, slow queries, failed jobs, expiring certificates. You hear it from us, not from a customer.
Maintainable by design.
Clean architecture, real docs, current dependencies. Whoever works on it next moves without a rewrite.
Notes from the workshop
What we have learned building websites, internal software and AI automation, written by the people who do the work.
- Do I own my website? Five checks for UK businesses worried their agency has them locked inPaying for a website doesn't make it yours under UK law. Five checks on your domain, copyright, code, accounts and contract, and how to fix each gap.
- Outsourcing software development to Albania: an honest guide for UK and EU companiesOutsourcing software development to Albania from the UK or EU: time zone, language, GDPR transfers, contracts, VAT, how to vet a studio, and when to stay local.
- What not to automate with AI: a checklist for small firms, from a studio that builds automationsWhat not to automate with AI in a small firm: eight things to keep away from it, what to do instead, and six questions for the next AI vendor.
Questions.
How much of the work is done by AI?
Most of the production and none of the direction. Architecture, interface, and copy decisions are made by a person, and the output is reviewed by a person before you see it.
Do you work with companies outside Albania?
Yes, and most of our work is cross border. Written scopes, weekly written updates, and a shared staging environment mean the process doesn't depend on being in the same room.
Can you take over an existing codebase?
Sometimes. It starts with an audit rather than a guess, and you get a written recommendation, including the case for rebuilding if that is genuinely the better path.
What happens after launch?
You own the system outright. If you want us to keep it monitored, maintained, and improving, that is an ongoing arrangement agreed at handover.
Who owns the code and the accounts?
You do. Domain, hosting, repository, and documentation sit in your accounts. We build on our own infrastructure and transfer everything at handover.
Tell us what you need built.
Describe the project, or the part of the business that still runs by hand. You'll hear back within one business day, from the people who would build it.
New business:
info@thespiral.studio